Heart Failure Awareness Month | May, 2023

About this campaign:

The 2023 Global Heart Hub Heart Failure Awareness Month Campaign aims to educate the public on Heart Failure. We seek to raise awareness of the signs, symptoms, and risk factors associated with heart failure, as well as the importance of early detection and effective management. Our campaign this year focuses on bringing attention to heart failure using the slogan #HighlightHeartFailure and save lives.

Watch now – #HighlightHeartFailure video

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Share the campaign message in your local language:

Get Involved

These materials have been developed to help you share key messages from the campaign and raise awareness of Heart Failure. We encourage you to copy the messages and share them with your network. Feel free to edit the posts and tailor the messages to best reach your audience.

Please use the hashtag #HighlightHeartFailure and #HeartFailure2023 along with the hashtag in your local language. Please also tag @globalhearthub so we can reshare your content.

The social media packs include graphics for social, editable templates for translation, the campaign logo and supportive messaging.


The Global Heart Failure Awareness Month 2023 aims to raise public awareness about the signs, symptoms and risk factors associated with heart failure. It also seeks to educate the public about the importance of early detection and effective management of the disease.

Heart Failure is one of the biggest causes of premature death globally. More than 60 million people around the world are affected by heart failure, but with the right medication and lifestyle, it can be managed.

The May Awareness Campaign is being led by the Global Heart Hub (GHH) Heart Failure Patient Council in over 20 countries worldwide. The campaign will run across social media using the hashtag #HighlightHeartFailure.

Learn more: https://globalhearthub.org/heart-failure-awareness-2023/

Social Media Messages

– Did you know that Heart Failure is a leading cause of hospitalisation and death worldwide? It’s time to shine a spotlight on this lifelong condition and encourage early detection and treatment. Let’s raise awareness together, #HighlightHeartFailure and save lives.

– Heart Failure affects more than 64 million people worldwide. It is a serious chronic condition, but with appropriate treatment and lifestyle changes, it can be managed. Join us on this Heart Failure awareness month. #HighlightHeartFailure and save lives.

– Are you aware of the symptoms and risks of heart failure? Shortness of breath; fatigue; swelling in the legs, ankles or feet; dry cough and sudden weight gain are common signs. Early detection is key to managing this condition. During the month of May, #HighlightHeartFailure and save lives.

    If you would like to translate the campaign graphics to your local language, please use the editable templates available to download below:



    2023 Heart Failure Awareness Campaign logo

    Global Heart Hub Affiliate logo

    Create a profile picture for social media with our frame template. #HighlightHeartFailure and save lives. Download here

    Why creating awareness about Heart Failure is so important

    The Heart Failure Patient Council is united in the view that heart failure is poorly recognised and not well understood by both the general public and healthcare professionals.

    There is global consensus that:

    • The early signs and symptoms of heart failure are often dismissed as normal signs of ageing and thus overlooked as early presentation of the disease.
    • There are significant gaps in access to diagnostics in primary care, which result in inequities and delays in diagnosis. Heart failure diagnoses are frequently made late and often the patient has developed acute disease.
    • There is considerable variation and inequity of access to international best practice and specialist care, including access to heart failure nurse specialists (both in hospital and in the community).
    • Failure and delays in recognising and treating heart failure appropriately is contributing to high hospital admission and re-admission rates, with consequential economic burden on healthcare systems and huge impact on patients and carers.

    About Heart Failure

    • It is estimated that 60 million people worldwide are affected by heart failure, and with the right medication and lifestyle, it can be managed.
    • Heart failure is a serious chronic condition, but it doesn’t have to stop you from living. Heart Failure doesn’t mean your heart is about to stop. It just means your heart muscle isn’t pumping enough blood to support the needs of the body.
    • The most common causes of heart failure include coronary heart disease, myocardial infarction (heart attack), congenital heart defects, high blood pressure, or damaged heart valves.
    • Is heart failure the same as a heart attack? Many people think they are the same, but they are different. A heart attack happens suddenly when the blood supply to your heart is blocked. Heart Failure is a long-term condition where the heart cannot pump enough blood through the body to meet its needs.

    Know The Symptoms of Heart Failure

    Heart failure can affect different people in different ways. Symptoms can come on suddenly and be initially severe (acute heart failure) or they can appear over time and gradually get worse (chronic heart failure). If you have heart failure, you may have one, or a combination, of these symptoms.

    The more common symptoms of heart failure are:

    • Coughing/wheezing
    • Extreme tiredness or no energy
    • Loss of appetite
    • More frequent urination, especially at night
    • Rapid heartbeat or palpitations
    • Shortness of breath
    • Shortness of breath, even when lying down
    • Swelling in the ankles/feet/stomach
    • Weight gain over a short period of time (>2kg over 2 days)

    By themselves, any one sign of heart failure may not be cause for alarm. But if you have one or more of these symptoms, even if you haven’t been diagnosed with any heart problems, you should visit your GP and ask the question “Could I have heart failure?”.

    Heart Failure is often not recognised and misdiagnosed. It is estimated that 30% of patients living with Heart Failure have no obvious symptoms.

    Living with Heart Failure

    A healthy lifestyle is important to live as full life as possible with heart failure. Improving heart failure self-care lowers the risk that you will need hospital stays, improves quality of life and even saves lives. You should follow the lifestyle and self-care recommendations suggested by your care team.

    Some actions you can take to improve your quality of life living with heart failure include:

    • Monitor your symptoms and seek help if you develop new or worsening symptoms.
    • Take your medications as prescribed.
    • Keep to a healthy weight and diet
    • Keep active
    • Limit alcohol, quit smoking and avoid drugs of abuse
    • Take your medicines as prescribed
    • Look after your mind

    Heart failure can present differently in men and women. Some risk factors are greater for women than men. Such as:

    • Hypertension
    • Diabetes
    • Obesity
    • Emotional or physical stress (Takotsubo syndrome or broken heart syndrome)

    Get Involved

    To join the campaign or for more information, please email info@globalhearthub.org.

    The awareness campaign is led by the Heart Failure Patient Council of the Global Heart Hub. The Heart Failure Patient Council is an alliance of patient organisations from across the globe, working with heart failure patients and their carers. A priority of the council is to raise awareness of heart failure, promote public and healthcare education and advocate for policy action in an insufficiently recognised and increasingly burdensome disease area.

    Global Heart Hub Heart Failure Patient Council