5 May 2025 – Global Heart Hub (GHH), the international alliance of heart patient organisations, is proud to launch its 2025 Heart Failure Awareness Campaign, under the title “Heart Failure and Connected Conditions – The Whole Story”. This year’s campaign aims to raise global awareness of heart failure, and the critical role connected conditions, such as diabetes, kidney disease, obesity, and high blood pressure, play in its onset, progression, and management. Too often overlooked, these interconnected conditions are essential to understanding the full impact of heart failure on patients’ lives.

More than 60 million people worldwide live with heart failure – a progressive condition that, when detected and managed early, can be treated effectively. Despite this, heart failure remains one of the leading causes of premature death globally.

The 2025 campaign, led by the Heart Failure Patient Council of Global Heart Hub, is available and translated into 16 languages, and runs from May to December, bringing together patients, carers, healthcare professionals and policymakers to highlight the complex reality of living with heart failure.

Led by the Heart Failure Patient Council of Global Heart Hub, the 2025 campaign is available in 16 languages and runs from May to December, uniting patients, carers, healthcare professionals, and policymakers to shed light on the complex realities of living with heart failure. Through social media outreach using the hashtags #HeartFailure and #TheWholeStory, the campaign sheds light on the interconnected nature of heart failure with other health conditions.

Speaking about the campaign GHH Development Executive, and Heart Failure Campaign Lead Aistė Štaraitė said, “Heart failure rarely exists in isolation. Conditions such as diabetes, kidney disease, high blood pressure, obesity, and mental health challenges frequently co-exist, complicating treatment and care. To improve outcomes, we must recognise and address the full picture, or as the campaign states, the whole story.”

Recognising symptoms and connected conditions early can make a critical difference. Simple actions such as routine check-ups, understanding personal health numbers (like blood pressure, cholesterol, and glucose levels), and embracing a heart-healthy lifestyle can greatly reduce risk and enhance quality of life.

The campaign emphasises the need for integrated care models that coordinate support across various healthcare providers – an approach proven to reduce hospital admissions and improve long-term health outcomes for people living with heart failure.

As part of the campaign, Global Heart Hub is hosting a patient-centred webinar in partnership with Diabetes Initiative Indonesia, focusing on heart failure and its connected conditions. The webinar will take place via Zoom on Wednesday, 21 May at 10:00 UTC | 12:00 CET | 17:00 Western Indonesian Time. Registration is available here.

For more information or to support this campaign, see Global Heart Hub Heart Failure Awareness Campaign 2025.

About the campaign

Led by Global Heart Hubs Heart Failure Patient Council, the 2025 Heart Failure Awareness Campaign focuses on the importance of managing heart failure and connected conditions. The Heart Failure Patient Council is an alliance of patient organisations from across the globe, working with heart failure patients and their carers. A priority of the council is to raise awareness of heart failure, promote public and healthcare education and advocate for policy action in an insufficiently recognised and increasingly burdensome disease area.